Internet Marketing For Attorneys
No matter what type of law you practice, the competition is heavy. If you don’t set you and your firm apart from everyone else out there, you will not get the cases or the billings you really want. It used to be that an attorney could dominate the yellowpages and get all the clients they wanted but those days are over since the internet has come along.
Over 97% of all searches begin online for any product or service and it is no different for those looking for attorneys. One reason is that consumers believe they can find more information and get their questions answered faster and more thorough online as well as they feel they can find more out about a company than they ever could using any other type of media. The fact is they are smarter shoppers.
In order to standout in the crowd, a smart lawyer needs to do something different. They need to become more consumer driven than wasting their web real estate talking about where they went to school and their areas of practice. People are looking for answers to their questions not legal jargon or diplomas. They want to know things like what to say to the insurance company or what to do after the car accident and should I give a recorded statement to an insurance adjuster. This has nothing to do with how long you have practiced law. If you can answer their questions, you will get the case.
I have used attorneys many times and not one time did I ever ask how long they had been practicing. I had a list of questions that needed answering and that is what I went in with. Answer my questions and treat me like a person and not a dollar sign and you will get the job. That is the way a consumer thinks.
Reddoch Media Group of Lafayette, Louisiana and Clemens Media Group of New Jersey has recently launched their attorney internet marketing site to help firms get more and better clients. You can visit the site at Attorneys Edge – Internet Marketing For Attorneys.
If you are an attorney in need of more and better clients, then call us today at 337-303-2841. Amp up your internet presence today.
SEO Web Design | Lafayette, Louisiana
When you are getting a website created for your business, you need to consider several things in its design and implementation. Not all websites are created equal. How that site is designed and the content you have is a huge factor when the search engines crawl your site and index it for rankings. So your site needs to be built in a way that is not only search engine friendly but gives the potential customers that come to it the information they are looking for.
SEO friendly web design begins by using clean HTML and CSS coding. Secondly; you need to make good use of the Title Tags, Description Tags and Keyword Tags. So web designers say that this doesn’t matter anymore, but we at Reddoch Media Group disagree. The title tag is very important and needs to contain your main keyword or one of your main keywords. Secondly; a well written description is important as it is shown many times in the search results. Keywords are important as they communicate to the search engines what your site is about. As I said, some would diminish these in importance but time has proven they still have value.
Good SEO web design also makes use of the H1 through H6 title tags. These title tags are many times the intro text to an article. These tags need to have at least one of your keywords or keyword phrases in it. These are the most simple of steps but many designers only deliver the look and feel of the site without worrying about taking the steps necessary to making that site findable.
An overlooked on page SEO technique that should always be considered is putting keywords in the “alt” tags of your pictures. The text from the “alt” tags is important for those who may have sight impairments and they have web page readers on their computers.
If you have not yet built a website, try and find a domain name that has your main keyword in it. Also, try to stay away from using abbreviations of words in your domain name. I found it is better to have a little longer domain name than having abbreviations of words or just using the first letter of each word in the domain.
Your website also needs to be easy to navigate. Have clear signs pointing your visitors in the right direction making it easy for them to find the information they are needing. There is nothing more frustrating than going to a website and not being able to get where the search engine said you could. Also place some of your most important navigation on the left hand side of the page is it will most likely be indexed first.
Reddoch Media Group provides high quality SEO friendly web design that gives our customers an advantage in their markets. Don’t let the competition get ahead of you. Your site can help you when the online marketing game if it is properly designed and marketed.
The Need For A Local Internet Marketing Plan
With more than 82% of Internet users going online to find local products and services, it is imperative that a locally owned business have a dominating web presence in order to compete in today’s market. If your business does not have that presence as well as an online marketing plan, then you will continue to lose customers to your competitors that do. Make no mistake about it, online is where your customers are right now.
The sad thing is that many local businesses don’t even have an effective website and the ones that do have websites are not utilizing them to their full potential. This is where expert help comes in. These businesses are need of professionals that can help them achieve their online marketing goals and get them the kind of return on investment they deserve. They need somebody to help them break the internet marketing plan up into more digestible bites that create consistent and steady growth. It also means correctly doing the even most basic level local SEO strategies correctly to get the most benefit for that business.
Local consumers spend 80% of their incomes within 20 miles of their homes. This being the case, your business needs to be where these customers are most frequently. Potential customers go to the internet to find out about local businesses, products and services because they believe the internet can provide more information than the yellow pages or any other type of traditional media.
Consumers are using Facebook, Twitter and other social media platforms to discuss their likes and dislikes about products and services. Commerce is now more relational than ever with 74% of consumers buying based on the recommendation of their friends and those in their social profiles. Just a few more reasons why you need a dominating web presence.
Reddoch Media Groups internet marketing packages can and will help you achieve your local online marketing goals and provide you with a solid return on your investment.